OUR STORY

My Gene Counsel was founded by the team that built and ran the Cancer Genetic Counseling Program at Yale School of Medicine and lead the field in publications on the rate of guideline changes and preventing errors in care.

In 2013, a sequence of events made the structural problem impossible to ignore. Angelina Jolie published her New York Times editorial disclosing she carried a BRCA1 mutation. Referrals to Yale increased 40 percent overnight and never returned to baseline — creating a nine-month waitlist for a non-urgent referral. Weeks later, the Supreme Court unanimously banned human gene patents. Within five hours, multiple laboratories were offering hereditary cancer panel testing at half the previous cost. And as testing expanded rapidly into primary care and oncology without genetic counseling support, patients across the country began receiving results they couldn’t understand — and providers had no infrastructure to help them.

The genomic ecosystem had become extraordinarily good at generating results. It had built almost no infrastructure for what happened after.

Our founders built My Gene Counsel to close that gap. My Gene Screen identifies the right patients for testing. Living Lab Reports® make every result immediately actionable. Genetic Alerts ensures that when the science changes — when a variant is reclassified, when guidelines are updated — no patient is left with outdated information. Together, the three tools form the activation layer that connects genomic findings to the ongoing clinical value they were always meant to generate.

My Gene Counsel is not a telemedicine company. We do not provide medical appointments, virtual consultations, or direct clinical care. We are a digital genetics platform that delivers the clinical expertise of board-certified genetic counselors through software — at a scale, and with a persistence over time, that no human workforce could match alone.

ELLEN MATLOFF

Co-founder & CEO

Ellen Matloff is the founder and former director of the Cancer Genetic Counseling Program at Yale School of Medicine, where she built one of the country’s leading hereditary cancer programs. She was a plaintiff in the 2013 Supreme Court case that unanimously banned human gene patents — a decision that drove down the cost of genetic testing and dramatically expanded patient access. She has authored more than 50 peer-reviewed publications, received national awards for patient advocacy, and is a widely recognized educator, lecturer, and media spokesperson in the field of clinical genetics.

Watching genetic testing expand faster than the infrastructure to support it, Ellen founded My Gene Counsel to build what was missing: a scalable platform that makes every result immediately actionable and keeps it clinically current as science evolves.

Our Team

DANIELLE BONADIES

Co-founder & COO

Danielle Bonadies served as Assistant Director of the Cancer Genetic Counseling Program at Yale School of Medicine, where she practiced clinical genetic counseling for more than a decade and directed patient education and communication programs that reached thousands of patients, clinicians, and students. Her published research includes foundational work documenting the high rate of genetic test result misinterpretation among ordering clinicians — research that directly shaped the design of My Gene Counsel’s platform.

As COO, Danielle oversees product, operations, customer support, and commercial business functions. Her clinical background ensures that everything My Gene Counsel builds reflects how genetic results are actually used — and misused — in practice.

ANAND BALASUBRAMANIAN

Chief Technology Advisor

Anand Balasubramanian brings more than 20 years of experience designing and architecting cloud-native technology solutions for large-scale enterprise systems. He has held senior technology leadership roles across the IaaS, SaaS, and public sector markets, including serving as General Manager and CTO of GCR Inc., where he scaled their platform to more than 34 states and led enterprise cybersecurity initiatives across critical infrastructure.

Anand brings to My Gene Counsel the technical depth and security expertise required to build a platform that health systems, laboratories, and pharmaceutical organizations can trust with sensitive genomic data at scale.

Jay Freeland
JAY FREELAND

Senior Advisor

Jay Freeland is the retired President, CEO, and Director of FARO Technologies (NASDAQ: FARO), where he grew company revenue 5x and quadrupled market capitalization to $1.1 billion. He subsequently served as Chairman and Interim CEO of Perceptron (NASDAQ: PRCP), leading a successful restructuring that resulted in an all-cash acquisition at a 192% share price premium. Prior to these roles, Jay spent 12 years as an executive at GE.

Jay currently serves on the Board of Directors of X-lumin and advises companies focused on improving health outcomes. As Senior Advisor to My Gene Counsel, he brings deep experience in partnerships, scaling, and investor relations to guide the company’s strategic growth.