In the article, “Can Genetic Counselors Keep Up With 23andMe?” The Atlantic quotes fellow genetic counselors about how our profession can help consumers understand genetic testing. This article also highlights our upcoming product launch, “Start-ups have emerged to fill the information gap for direct-to-consumer patients by making counseling services more accessible and cheaper. In July, My Gene Counsel plans to launch a digital product that will help users interpret their test results for hereditary cancer genes for a $40 yearly subscription. The service will also send you push notifications as new clinical recommendations or trials become available.”