The DTC genetic testing revolution is here. More than 12 million people have had testing via an at-home spit kit and the numbers are skyrocketing. People have their own raw genetic data in hand, are curious, and are searching for answers in their DNA. It is safe to say that the DTC train has left the station.
And yet some of my colleagues are still tying themselves to the tracks in hopes of stopping the train. Why? I understand their pain and was shoulder-to-shoulder with them just a few years ago. If you had asked my opinion of DTC genetic testing before the fall of 2013, I probably would have said something clear, unapologetic, and unwavering, like, “I’m not a fan.”
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