As soon as the Uber driver closed the car door, Lisa Wong started pitching. She had seven minutes to tell the investor in the seat beside her about her data analytics startup, Liquidaty. The investor asked some questions and offered some feedback for another seven minutes before the ride, and her pitch, was over.
Wong was one of hundreds of female founders of tech startups taking part in the Fueling the Growth with UberPITCH competition in conjunction with The Refinery, a female-focused accelerator and the Ewing Marion Kauffman Foundation. More than 300 female-led tech startups applied, from as far as Texas and North Carolina, with 150 founders invited to pitch to an investor while taking an Uber ride in one of five cities: Providence, New Haven, Stamford, Washington DC and Kansas City. Ten finalists pitched in front of judges and an audience of a few hundred investors and supporters at the Stamford Innovation Center November 16th—with Wong taking home the $50,000 first prize.
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